Ahead of the PHE annual conference, this blog explores the work carried out by PHE’s Behavioural Insights (PHEBI) team to change the behaviour of millions of people to help make us a healthier nation.
Dr Natalie Gold is a Principal Behavioural Insights Advisor in Public Health England Behavioural Insights (PHEBI). She leads on PHEBI’s programme of randomized controlled trials, on how to obtain health improvement and reduce health inequalities through financial incentives, and on its cardiovascular disease work, especially around the NHS Health Check. Previously, Natalie worked in academia, doing inter-disciplinary research on various topics in the economics, psychology, and philosophy of decision making. She also has an appointment in the Faculty of Philosophy at Oxford University.
Obesity is fuelling a rise in Type 2 diabetes We live in an increasingly obesogenic environment, making it harder for individuals to avoid unhealthy lifestyle choices.